Here’s a quick comparison of the differences between a Vendor Central and a Seller Central account:
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Registration on Vendor Central is by invitation only.Ī tell-tale sign that a company is selling through Vendor Central is the phrase, “Ships from and sold by ” on a product description page. You’re acting as a supplier, selling in bulk to Amazon, who then resells your products to consumers.
If you sell your products via Vendor Central, you’re called a first-party seller. What is Vendor Central?Īmazon Vendor Central is the web interface used by manufacturers and distributors. You can handle the shipping, customer service, and returns for each individual order yourself or you can allow Amazon to handle this for you by enrolling your products in the Fulfilled by Amazon or “FBA” program. If you have a Seller Central account, you’re considered a marketplace or third-party seller.Īs a marketplace seller, you have two options for fulfilling orders you receive from Amazon’s customers. Long-swirling rumors of Amazon consolidating the platforms have yet to materialize, so let’s dive into Amazon Vendor Central and Amazon Seller Central and give an overview of what each platform offers.Īmazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon’s customers. With Vendor Central, you are selling your products directly to Amazon. With Seller Central, you are selling directly to Amazon’s customers. The fundamental difference between Vendor Central and Seller Central is who will be selling your products. This article outlines the strengths and weaknesses of both seller and vendor central to help you decide if you should have one, the other, or even both. Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are you a frustrated vendor looking to make the switch to Seller Central?
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